Comments on: When NOT to Ask Your Customer

By: Belstaff lederjacke damen

Belstaff lederjacke damen — Wed, 01 Feb 2012 03:09:04 +0000

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By: Office 2010

Office 2010 — Tue, 15 Nov 2011 01:48:12 +0000

By the time Microsoft Office 2010 you open all those Microsoft Office apps, you’ve Office 2010 got no screen left Outlook 2010 in which to navigate! The Microsoft Outlook 2010 software doesn’t take Microsoft Outlook up that much Office 2007 space either. Of Microsoft Office 2007 course, this is Microsoft office 2010 home and student Microsoft, so you do understand I mean it takes up relatively little space, don’t you? If Microsoft Office 2010 key you’re still using 2003, it’s worth Microsoft office 2010 trial upgrading to 2010. But because it’s pricey, if you’re using 2007, you might as well stick with it till they come out Office 2010 professional with Office 2010 Professional 2.5.1.2.4, unless Office 2010 beta you’re really flush. I bought Office 2010 because I was getting random Microsoft office 2010 home and business crashes of the Outlook part of Office 2003 in Office professional 2010 Windows 7. I have to say that I have not identified any buy office 2010 features of Office 2010 which would make me Office 2010 home recommend it to anyone else.

By: Katie

Katie — Fri, 03 Apr 2009 04:07:43 +0000

By: Ben Allgood

Ben Allgood — Thu, 02 Apr 2009 15:47:43 +0000

That was kind of my point, there is always a genius needed in the company to understand this. I think this is why most companies rely on consultants. Unfortunately, most consultants are dense and most websites ultimately fail.

and yes, I just called you a genius.

By: Katie

Katie — Tue, 31 Mar 2009 20:56:55 +0000

I totally agree! Let me clarify because I think we’re actually saying the same thing- I’m definitely not suggesting that you ignore your customers altogether. They are smart and they’re your major stakeholders. Their needs and ideas should be heard at every step. But as a group they’re just not going to band together and come up with something altogether new and innovative. As a developer/designer you need to ask them what their problems are, what they wish something could do, etc – then take that feedback and translate it into your own breakthrough.

Here’s an example: let’s say you’re planning a major redesign of your community site, so you ask for your community’s input. You get comments back like “put the ‘upload picture’ button higher on the homepage.” Ok, good feedback, but that’s not going to lead to the breakthrough you need to accomplish a major overhaul of your site to increase active membership and ultimately increase advertising prices. But what you can infer from that comment is that in this instance, and maybe others, there are functions your community does more often than other things and they want quicker access to that. Maybe instead of moving it higher on the homepage you develop a permanent bookmark bar on the top, bottom or side that quickly links to all the actions they take most. Moving the button = incremental change. Creating a whole new navigation structure for easier use = breakthrough. You didn’t do exactly what your customer wanted, but by foregoing that you solved their fundamental problem in a better way.

By: Ben Allgood

Ben Allgood — Tue, 31 Mar 2009 17:33:54 +0000

I disagree. Customers are smarter than ever and control everything in the end and usaully beginning. It’s the developers task to make sure theyre smart enough to comprehend the customers needs and ideas.

By: Steve

Steve — Sun, 29 Mar 2009 21:41:43 +0000

I agree completely. To be honest, we used to say the same things about marketing people (yeah, I’m an engineers). I would argue that if marketing and sales had their way, we would have the most efficient, cost-effective gas lighting in the world. But not the electric light bulb. Innovation does not come from group-think and customer feedback. It is always easier to pick apart someone’s ideas, visions and prototypes. But to come up with something original from nothing is a real talent. Edison even said that he would not have used Tungsten in the bulb if he knew merallurgy because then he would have known it could not be done.

You are absolutely correct to say that customer feedback and input are there to make incremental improvements and changes to products and services. However, they are not a source of new inspiration other than to use them to look at what they are doing and take that back into your shop and innovate further – without distraction.

I have always laughed when people ask about gathering requirements. There is not a customer around that knows what they want, let alone require. They have a problem that needs an answer. So, the trick is to ask them, “what problems are you trying to solve?” or “lets talk about your process to get this done”. Don’t let them put it in terms of products or things they already know — that won’t help. Have them do it in terms of wish lists and desires and “it would be 10 times easier if we could just …”. Then, you have something to work on that will solve real-world problems and let the innovation begin.