Archive for November, 2009
New in Facebook: Targeting Status Updates
Author: Katie
Anyone else noticed this? You can click the icon next to "share" on your Facebook fan page's publisher (it looks like little blue people) and it will bring up a dialogue box where you can target your update to a specific location (country) or language. Must be in response to large global brands, but I'd like to see that function get even more refined (dare I say, as robust as the advertising platform is?) It would open up some cool targeting possibilities for messaging and content.
Posted via email from Katie Van Domelen’s Posterous
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Is automated cross-posting on social properties really that effective?
Author: Katie
I was just reading a pretty sweet article on NASA's Social Media Policy and, though it wasn't THE main point, this caught my eye:
Give each channel its own unique content, and cross promote the best of each channel. The best pictures and videos, should always make it into your blog, Facebook page and Twitter stream.
Recently, I've been working on setting up social media properties for clients, and that includes figuring out the "tubes" (as I call them) that bring content from one place to another, automatically. While this saves me time, I'm starting to doubt how efficient it really is versus just doing it all by hand. The point above has me thinking, do I even want all the content from one site to be 100% replicated on another? And what about special cases? Sometimes you want to write a blog post that goes nowhere but the blog…then you have to go turn off all your automation which really defeats the purpose. Using posterous solves that problem for me personally, but what about for my brands?
In a related note, would you be interested in seeing a post from me on the tools I use to automate syndication, and how I set them up? Maybe together we can find a better way. Or maybe I'm just a dreamer. Either way, leave me a comment and let me know.
Posted via email from Katie Van Domelen’s Posterous
