Is automated cross-posting on social properties really that effective?
Author: Katie
I was just reading a pretty sweet article on NASA's Social Media Policy and, though it wasn't THE main point, this caught my eye:
Give each channel its own unique content, and cross promote the best of each channel. The best pictures and videos, should always make it into your blog, Facebook page and Twitter stream.
Recently, I've been working on setting up social media properties for clients, and that includes figuring out the "tubes" (as I call them) that bring content from one place to another, automatically. While this saves me time, I'm starting to doubt how efficient it really is versus just doing it all by hand. The point above has me thinking, do I even want all the content from one site to be 100% replicated on another? And what about special cases? Sometimes you want to write a blog post that goes nowhere but the blog…then you have to go turn off all your automation which really defeats the purpose. Using posterous solves that problem for me personally, but what about for my brands?
In a related note, would you be interested in seeing a post from me on the tools I use to automate syndication, and how I set them up? Maybe together we can find a better way. Or maybe I'm just a dreamer. Either way, leave me a comment and let me know.
Posted via email from Katie Van Domelen’s Posterous
Posted in Uncategorized
Katie,
I face the same challenges for my own content as well as the brands we’re managing @romanelli. I’m still looking for that ‘ultimate’ program. Hootsuite is great, but I can’t post to LinkedIn. Ping.fm is awesome but I can’t post into the future.
And I agree with you on the automation problem because some content isn’t appropriate for all channels based on what you’re trying to achieve or who your audience is.
But I’m very interested to see a post on the tools you’re using and maybe we can compare notes.