Socialmedialand

Diagrams and Flowcharts

These are some visual aids and analogies that I think can help you understand or explain Socialmedialand. (Click the images to enlarge them.)

The Heirarchy of Tweets: Psychology of Twitter

Spectrum of Online Friendship: Turns out all friends are not created equal. This shows the range of engagement of your friends online, although, I’d argue the same can be applied to all relationships…

The Five Social Eras: Forrester Research released a report on the future of social media that included these diagrams the way that social media has evolved and will continue evolving:

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

Social Technographics Profiles: I actually have attached a graph I made myself as well, showing the difference between 2007 and 2008 because I think it’s more powerful laid out like that.

Technographics Profile 2008

Technographics Profile 2007

Change In US Social Participation 07 to 08

Word of Mouth Visualization – saw this in a presentation and looked it up to share with you guys because I think visualizations explain things so well

Business to Business in Social Media: The following table shows the percent of time people use a network for work or personal purposes. The research was done by FaceTime Collaborative but a LinkedIn rep provided it to me so I don’t have a link. The graph after that shows technographics for b2b buyers from Forrester.