Socialmedialand

Posts Tagged ‘active listening’

I have to post an update. In my previous post about the Johnjay and Rich Twitter account I talked a lot about the opportunities they’re missing by using their tweets like messages on a billboard rather than starting a two way dialogue and starting some interaction. I also mentioned hoping that they would read it and contact me. I’m excited to say that only a few hours later I had a message in my Facebook inbox about it, and although they weren’t offering me free concert tickets, they were asking for some more advice. Pretty cool, huh? Love it when brands listen and start convos (active listening at its finest.)

Here’s where I owe them an apology. In my rush to talk about everything they could be doing (and I stand by my suggestions btw – I think they’re pretty good ones), I didnt realize that the account had only been active for about a week. It’s a little too early to have judged the activity on it, for all I know they had planned to implement a few of those same ideas.

Although I may sometimes stick my foot in my mouth, never say that I don’t own up to my mistakes.