Posts Tagged ‘online marketing’
Job Security – Social Media Participation Grows
Author: admin
I’m a huge fan of Groundswell and Charlene Li. I often refer to both the book and the Social Technographics Profile Tool provided by Forester at work. It’s a great way to kick start the conversation with clients about why social media has become such an important piece of the online marketing mix. I just went back over to the site today to get a screenshot of the profile tool when I noticed it had been updated with 2008 data. I think the difference between the old version and the new version speaks for itself:
Technographics Profile 2007
Technographics Profile 2008
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