Socialmedialand » online marketing http://www.socialmedialand.net Wed, 06 Jan 2010 16:53:36 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Job Security – Social Media Participation Grows http://www.socialmedialand.net/2008/10/20/news-curiousities/job-security-social-media-participation-grows/ http://www.socialmedialand.net/2008/10/20/news-curiousities/job-security-social-media-participation-grows/#comments Mon, 20 Oct 2008 23:07:26 +0000 admin http://www.heyvan.com/blogs/katie/?p=56

I’m a huge fan of Groundswell and Charlene Li. I often refer to both the book and the Social Technographics Profile Tool provided by Forester at work. It’s a great way to kick start the conversation with clients about why social media has become such an important piece of the online marketing mix.  I just went back over to the site today to get a screenshot of the profile tool when I noticed it had been updated with 2008 data. I think the difference between the old version and the new version speaks for itself:

Technographics Profile – 2007

Technographics Profile 2007

Technographics Profile 2007

 

Technographics Profile – 2008

Technographics Profile 2008

Technographics Profile 2008

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