Viper: Top Gun rules of engagement are written for your safety and for that of your team. They are not flexible, nor am I. Either obey them or you are history. Is that clear?

Ok so rules of engagement in social media might not be quite as dire as all that but I ran across a link to this chart when I was reading KD Paine’s blog today (doing some research on measuring PR and social media – what else?)  and thought it illustrated the process extremely well. Definitely worth sharing:

KD Paine got this chart from Jeremiah Owyang who got it from Joey Devilla who found out about it from David Meerman Scott - so I’m relying on that chain as to its authenticity, but authentic or not it’s a great way to visualize the correct way to respond to a blog post about your brand.

Pass it on.

*Top Gun quote courtesy of IMDB